The eniGma Blog

Christie’s Dubai have just announced a one-of-a-kind sale right here in the Middle East. With a total of 2,180 carats of rubies, 1,970 carats of emeralds, 1,630 carats of sapphires and a whopping 6,460 carats of crystal clear diamonds, Jumeirah Emirates Tower’s hotel in Dubai will be seeing a blinding amount of bling. The largest ever sale of jewellery parures (The word “parure” refers to a set of three or more matching pieces of jewellery, traditionally consisting of a necklace, bracelet, ring and a pair of earrings – something first seen in Ancient Egypt) will be auctioned off on 27^th October, and includes 41 sets by Chatila, Jahan and Mouawad, and others. Bling is in the air…

Gucci Aquariva by Riva

We’re suckers for unnecessary lavishness and luxury so when we came across the latest speedboat creation from masterminds Riva, we couldn’t wait to share it with you! Their new made-to-order yacht is a stunning celebration of sailing in collaboration with none other than fashion powerhouse, Gucci. Unveiled yesterday at the International Cannes Boat Show, the unique yacht is the pinnacle of classic luxury. “It is a symbol of a glamorous lifestyle that sparks fond memories of La Dolce Vita – A golden age when both Gucci and Riva attracted an enthusiastic following among the international jet set,” says Frida Giannini, Gucci’s Creative Director. And we can see what she means – slick lines, plush interiors and the iconic Gucci logo turn this boy’s toy into a modern Italian classic.

Gucci Aquariva by Riva

Check out Riva’s Authorized Dealer in Egypt: Abu Tig Marina, El Gouna (+02) 010 5007 007

Dior dominates once again….

The Lady Dior bag is taking over the world, one celeb at a time. Sophisticated and elegant this luxury bag has quite a following. All our favorite stars are sporting their Dior proudly…

Blake Lively holding Lady Dior. And check out her Louboutins, pick up eniGma's September Issue to read the exclusive interview with the Cinderella Man

Anne Hathaway holding Lady Dior Cannage Bag

Sophia Vergana on the set of the new movie Smurfs

Dita Von Tesse and Lady Dior. Check out eniGma TV to see behind the scenes of Dita's photo shoot with eniGma

Cheryl Cole with her beige Lady Dior

Get yours at www.ladydior.com

Heidi Klum's sportswear range for New Balance

Us Arabs love to look good at every waking moment – every street is a runway, every event is a grand ball, and let’s admit it, we go to the gym to be checked out, not to work out. Luckily, Heidi Klum has our backs. As if being a TV presenter and a yummy mummy wasn’t enough, the blonde bombshell has branched out into the world of fashion design. Classic active-wear brand New Balance has just announced a collaboration with Klum for a sportswear line that includes leggings, tunics, woven tops and outerwear. Launching in October, the collection will be exclusively available on Amazon.

“As much as I love the gowns and sparkly clothes, what I turn to most in my closet are active clothes that look stylish but are comfortable and work for all of my activities. That is exactly what my line for New Balance is all about,” says Klum.

Our post-Ramadan regimes look to be getting a lot more fabulous!

Shaking out a Polaroid has never been this fun….

Recently appointed as Polaroid’s Creative Director, Lady Gaga is blending fashion, technology and photography…oh my. The generational brand Polaroid, with over 70 years of traditional practice is turning the game on its head. And who better to cause a little mayhem than the Lady herself. The exciting collaboration will deliver products that mix the best of the ’instant digital era’ with cutting edge creativity. Set to come out in 2011, Lady Gaga has got her poker face on, and if that wasn’t enough, an exclusive photo of her will become part of the Polaroid artifacts at the MIT Museum.

We can’t wait to see what happens when history meets the Haus…

Qatari Holding Company is rumoured to have expressed interest in buying Omar Effendi

We love a bit (or a lot) of high-street fashion and we’re just dying for it to take off in Egypt.  So when we heard  rumours that Egypt’s first department store Omar Effendi might be sold to the same Qatari company that recently snapped up Harrods, we jumped for joy. First launched in 1856, the iconic store was once Cairo’s answer to Harrods, Selfridges and Bloomingdales, frequented only by the city’s elite until its nationalisation in 1957.  In the intervening years the institution has fallen apart at the seams.  Hope that the store’s fortunes would turn around after being bought and privatized by Saudi company Anwal in 2006  was short-lived.  So if  rumours of this second takeover are true, we can’t wait to see if the future will finally be fashionable for this once famous Egyptian institution.

Bookmarc staff pose for a Twitpic outside the store on Bleeker St.

We’ve found our new favourite haunt in New York City. The master of all things fashion, the one and only Marc Jacobs, has just opened up a fabulous new store that is all about the intellectual side of fashion. Complete with accessories, photography and books, Bookmarc is set to switch up the fashion scene in all the right ways. All hail king Marc!

Bottega Veneta

Love, love, love the Bottega Veneta bag. In a range of bright colours teamed with the classic shapes, it’s one of our favourite of the season (not to mention a favourite of A-List stars, think Sarah Jessica Parker, Reese Witherspoon and Meryl Streep). Head down to Beymen NOW and pick up your very own.

Reese Witherspoon with her Bottega-Veneta Cabat

Sarah Jessica Parker in a Bottega Venetta Dress & Bag

Beymen, 1089 Corniche El Nil, Garden City, Cairo, Tel: +(202) 2792 6640

Tweezers With Attitude - Here Come The Girls by Alida Beauty

Get your eyebrows in shape this Fall with the coolest and cutest new tweezers by Alida Beauty. Inspired by celebrity style icons, the collectables go by the names of Megan, Sienna, Kelly, Cheryl, Carrie and Victoria (complete with signature shades). Grooming has never been so glamorous! Get yours at www.victoriahealth.com

Naguib Sawiris is rumoured to have offered €140 million for the Italian club

We’re knee-deep in powerful men (well in a manner of speaking) as we prep for the upcoming October Men’s Issue…

So there we are obsessing over what our regional dynamos are up to this year, when we hear that Egyptian billionaire businessman Naguib Sawiris may be about to embark on a whole new ball game. After struggling with debt for some time, Italian Series A football club AS Roma has been put up for sale and Mr. Sawiris has his eye on the ball.  Following in the football footsteps of that other Egyptian mogul Mohamed Al Fayed (check out eniGma’s July 2000 interview with Al Fayed here ), Sawiris is reported to have offered €140 million for the club!

For more on the region’s most powerful men (including an incredible line-up of all-exclusive interviews) stay tuned for eniGma’s October Men’s Issue.