Posted by Cambell MacDiarmid
- Dechay Watts, Said Baaghil & Debbie Willliams
For all you eniGma readers interested in the dark arts of marketing and advertising, there’s a book coming out soon that you might want to get your hands on.
If you’ve ever wondered about the factors set some brands apart from the rest, Brands in Glass Houses may be worth a read. A collaborative effort by brand marketing consultant Said Baaghil and content marketing consultants Debbie Williams and Dechay Watts, the book takes an in-depth look at the stories behind global brands like Monster Energy Drink and the reasons for their success.
Through case studies, examples and actionable tips Baaghil, Williams and Watt share their expert insights on how to help brands become more transparent and tell their story through purposeful content.
By the end of the book you should be a marketing guru too.